Ovo Energy

How we researched and helped develop a new energy service that has increased customers three-fold

Background and challenge

Ovo Energy is a small energy supplier who also wanted to create a new service to take on the might of the ‘Big Six’.

Approach

• Team working to create stimuli to express the new energy service.
• Customer depths and groups with existing and potential Ovo customers in all energy regions. This also included lapsed Ovo customers and customers of the ‘Big Six’.
• Research involved recycling and refining stimuli in just 4 weeks.

New Ovo Energy Proposition that’s helped increase customers three-fold

Results

Identified widespread unmet need for a new brand to challenge the ‘Big Six’, and also the ingredients for a new service. Since launching the new service, and energy marketing campaign, the number of Ovo customers increased three-fold. Named uSwitch ‘Energy Supplier of the Year 2017’, won 11 out of the 12 awards.

See Ovo Energy’s refreshing new energy services.