How we researched and helped develop a new energy service that has increased customers three-fold
Background and challenge
Ovo Energy is a small energy supplier who also wanted to create a new service to take on the might of the ‘Big Six’.
Team working to create stimuli to express the new energy service.
Customer depths and groups with existing and potential Ovo customers in all energy regions. This also included lapsed Ovo customers and customers of the ‘Big Six’.
Research involved recycling and refining stimuli in just 4 weeks.
New Ovo Energy Proposition that’s helped increase customers three-fold
Identified widespread unmet need for a new brand to challenge the ‘Big Six’, and also the ingredients for a new service. Since launching the new service, and energy marketing campaign, the number of Ovo customers increased three-fold. Named uSwitch ‘Energy Supplier of the Year 2017’, won 11 out of the 12 awards.