How we researched and helped develop a new energy service that has increased customers three-fold
Background and challenge
Ovo Energy is a small energy supplier who also wanted to create a new service to take on the might of the ‘Big Six’.
Approach
- Team working to create stimuli to express the new energy service.
- Customer depths and groups with existing and potential Ovo customers in all energy regions. This also included lapsed Ovo customers and customers of the ‘Big Six’.
- Research and product development involved recycling and refining ideas in just 4 weeks.
New Ovo Energy Proposition that’s helped increase customers three-fold
Results
Identified widespread unmet need for a new brand to challenge the ‘Big Six’, and also the ingredients for a new service. Since launching the new service, and energy marketing campaign, the number of Ovo customers increased three-fold. In addition, Ovo became uSwitch ‘Energy Supplier of the Year 2017’, winning 11 out of the 12 awards.
See Ovo Energy’s refreshing new energy services.
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