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Crantock Bakery historically focused on selling pasties to the bake-off trade for reselling using retailers’ own labels. As a result they wanted to research and develop a strategy and plans for a new direct to consumer brand.
Insights identified and food marketing strategies developed for a new ‘Cornish’ bakery brand covering brand name, positioning, and personality. These also covered product and packaging design, communication and pricing. Products now launched and listed in major grocery retailers.
This is the best piece of work we've done in years. Our sales have increased nine-fold in three years.
Marketing Director, GlaxoSmithKline
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
Managing Director, Power Company
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