How we’re helping boost marketing performance and careers
Strategic marketing masterclasses with Guy Tomlinson
Challenge
To help senior marketing executives create and deliver distinctive customer (brand) experiences and marketing communications. In particular, by developing two advanced-level marketing masterclasses.
Approach
- Created and delivered highly interactive two 2 day strategic marketing training courses. These enable learning by ‘discovery and doing’ rather than ‘chalk and talk’!
- Delegates also leave the course with a workbook, and new skills, and experience to take back to the workplace.
Results
Professionals from a wide range of sectors and countries enabled to create effective marketing communications and deliver distinctive customer experiences.
Delegate ratings are also 85-100% and at the top end of CIM performance measures.
Course intellectual property is inspired and also owned by The Marketing Directors.
Read more about our Brand Masterclass to create and deliver distinctive customer experiences. Also our Marketing Communications Masterclass to create cut-through communications.
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