How we revitalised a world famous brand
To revitalise the Famous Five and to accelerate brand growth. Also called the Le Club Cinq in France and Fünf Freunde in Germany.
- Initial marketing workshop to consider where the brand was now and where it could go in the future.
- Extended creativity to express stories, settings, characters, and also communications. This inspired a range of innovative research stimuli.
- Creative workshops with children and adults in UK, France and Germany. All were pretasked to read one of the books. The aim was to understand brand reactions, and also use consumers as co-creators to define where the brand should go in the future.
- Research analysis and finally a debrief to share brand development findings, conclusions and recommendations.
‘Suspense’ identified as key insight for developing the Famous Five as a brand. We also recommended a blue-print to inform tv programme, new product and brand development covering positioning, story, characters, style and tone, and also settings. Our media marketing work resulted in a new animated (CGI) tv series which aired on Disney Channels globally.
Watch episode 1 of The Famous Five on the Case.
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