The Famous Five

Media Marketing Success Story | How we revitalised a world famous brand

How we revitalised a world famous brand

Enid Blyton’s The Famous Five on the Case

Challenge

To revitalise the Famous Five and to accelerate brand growth. Also called the Le Club Cinq in France and Fünf Freunde in Germany.

Approach

Results

‘Suspense’ identified as key insight for developing the Famous Five as a brand. We also recommended a blue-print to inform tv programme, new product and brand development covering positioning, story, characters, style and tone, and also settings. Our media marketing work resulted in a new animated (CGI) tv series which aired on Disney Channels globally.

Watch episode 1 of The Famous Five on the Case.

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