Faced with low consumer penetration and demanding targets, GlaxoSmithKline wanted to understand consumer motivations and barriers and devise strategies to increase penetration and growth of oral hygiene products in Central & Eastern European markets.
Identified compelling needs and product benefits to inform marketing strategy and communication development. In do doing we helped draw global management attention to the growth potential of this ‘overlooked’ market.
New advertising campaign created and aired.
Sales increased nine-fold in three years.
Watch the Polish Corega advertising.
This is the best piece of work we've done in years. Our sales have increased nine-fold in three years.
Marketing Director, GlaxoSmithKline
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
Managing Director, Power Company
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