m=s.getElementsByTagName(o);a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-1150089-1', 'auto'); ga('send', 'pageview');
Faced with low consumer penetration and demanding targets, GlaxoSmithKline wanted to understand consumer motivations and barrier of a new oral hygiene product. In addition, to devise strategies to increase product penetration in Central & Eastern European markets.
Identified compelling needs and product benefits. In turn this also informed marketing strategy and communication development. In do doing, we drew global management attention to the growth potential of this ‘overlooked’ market.
As a result, a new advertising campaign created and aired. This inspired a nine-fold sales increase in three years.
Watch the Polish Corega advertising.
This is the best piece of work we've done in years. Our sales have increased nine-fold in three years.
Marketing Director, GlaxoSmithKline
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
Managing Director, Power Company
Do you want to address a tricky marketing challenge?
Do you need new insights and ideas?
Do you need to win support from your colleagues?
Do you need a new plan for the future?
Ask for help.