Faced with low consumer penetration and demanding targets, GlaxoSmithKline wanted to understand consumer motivations, and potential barriers, to a new personal care product. In addition, to devise strategies to increase product penetration in Central & Eastern European markets.
Identified compelling needs and product benefits. In turn this also informed marketing strategy and communication development. In so doing, we drew global management attention to the growth potential of this ‘overlooked’ market.
As a result, a new advertising campaign created and aired. This inspired a nine-fold sales increase in three years.
Watch the Polish Corega advertising.
This is the best piece of work we've done in years. Our sales have increased nine-fold in three years.
Marketing Director, GlaxoSmithKline
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
Managing Director, Power Company
Do you want to attract more customers?
Do you want to improve your product or service?
Do you need a plan to secure profitable growth?
Do you want to increase the value of your business?
Ask for an inspiring proposal.