Faced with falling income, the General Register Office (GRO) wanted to understand the family history market, the customer journey. Also the use of birth, death and marriage (BMD) certificates, and sales drivers, barriers and effects to support sales volume, income and cover operating costs.
Created mathematical formulae and statistical models to predict future sales by analysing and correlating sales and effects over 10 years.
Provided many new insights on existing and potential family history researchers, the market as well as BMD sales drivers and barriers.
Devised new product, promotion and pricing strategies to meet the GRO’s public sector marketing objectives. These then provided a foundation and focus for growth.
To trace your family tree use the General Register Office‘s services – as used exclusively by a very large proportion of genealogists.
This is the best piece of work we've done in years. Our sales have increased nine-fold in three years.
Marketing Director, GlaxoSmithKline
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
Managing Director, Power Company
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