With origins as a housing association, First Ark is a pioneering social enterprise based in Knowsley, Lancashire.
To help the First Ark establish a clear, motivating and unifying direction, develop strategies to better meet customer and stakeholder needs and improve marketing capability.
First Ark, a pioneering social enterprise
Information review and stakeholder interviews to understand hopes, fears, marketing capabilities, business issues and opportunities.
Create start-point mission and ‘brand’ positioning to explore and develop in working sessions with management.
Team working sessions covering four business units to determine customers, segments, needs, gauge reaction to, and develop relevant missions and positionings, products/services and start-point marketing plans and key performance indicators (KPIs).
Develop mission, positioning and series of marketing plans for all customer groups and products and services, and associated KPIs.
Interactive marketing ‘discovery’ sessions followed by strategy debrief.
Helped First Ark understand how to think from a customer point of view and discover the benefits in so doing.
Established a clear and challenging mission to inspire the management team and organisation at large to develop their exciting social enterprise. This sets a new high standard for the way the organisation works and has potential to transform the local economy.
Established new marketing strategy, brand strategy and plans to ensure concrete and steady progress to achieve desired financial and customer outcomes.