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With new management team in place, Marlow Tennis Club wanted to revitalise the club experience, increase tennis participation and also club membership.
To research tennis club member needs and requirements for sporting and tennis facilities. Also to devise growth strategies and plans to inform site development.
Improved the club experience and ambience by adding a new mini tennis zone, improving courts and also an event programme.
As a result, Marlow Tennis Club membership has grown by 45% to over 350 since 2012. It was also awarded Wycombe District Sports Club of the Year in 2016.
Anyone for tennis? Visit Marlow Tennis Club‘s website.
This is the best piece of work we've done in years. Our sales have increased nine-fold in three years.
Marketing Director, GlaxoSmithKline
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