To understand the global lipcare market, key trends, and competitor strengths and weaknesses with a view to providing direction for Lypsyl brand development and international expansion (via secondary research).
Provided comprehensive understanding on international lipcare markets, prioritised market entry opportunities and provided insight platforms and recommendations to develop the Lypsyl brand. Lypsyl has now been relaunched and successfully expanded into new international markets.
This is the best piece of work we've done in years. Our sales have increased nine-fold in three years.
Marketing Director, GlaxoSmithKline
Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
Managing Director, Power Company
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