How we researched and developed a strategy to expand a brand in new international markets
Lypsyl product range
To understand the global lip-care market, key trends, and competitor strengths and weaknesses in order to focus Lypsyl brand development and international expansion.
Secondary research focus plus management team interviews in order to obtain supplementary insights and discuss issues and opportunities.
Review of internal sales and market information.
Review of secondary toiletries marketing and research sources; libraries, the Internet, retail trade, companies’ websites, published research.
Creation of spreadsheet model to analyse and prioritise market opportunities (100 markets).
Analysis followed by debrief and working session.
Provided comprehensive understanding on international lip-care markets and prioritised market entry opportunities. Also provided insight platforms and recommendations to develop the Lypsyl brand. Lypsyl has now been relaunched and successfully expanded into new international markets.