Lypsyl

How we researched and developed a strategy to expand a brand in new international markets

Lypsyl product range

Challenge

To understand the global lipcare market, key trends, and competitor strengths and weaknesses with a view to providing direction for Lypsyl brand development and international expansion (via secondary research).

Approach

• Review of internal sales and market information.
• Management team interviews to obtain supplementary insights and discuss issues and opportunities.
• Review of secondary toiletries marketing and research sources; libraries, the Internet, retail trade, companies’ websites, published research.
• Creation of spreadsheet model to analyse and prioritise market opportunities (100 markets).
• Analysis followed by debrief and working session.

Results

Provided comprehensive understanding on international lipcare markets, prioritised market entry opportunities and provided insight platforms and recommendations to develop the Lypsyl brand. Lypsyl has now been relaunched and successfully expanded into new international markets.