In developed Western markets services account for the lion’s share of gross domestic product. In the UK services specifically account for just over 80% (*). Further, as customers experience great service in one sector they expect it in the next. So whether in business-to-business (B2B) or business-to-consumer (B2C) services, it is increasingly important to deliver a great service brand experience.
Firstly, our approach is to help you understand customer needs, and to better satisfy customers. We do this through satisfaction surveys, either qualitative and / or quantitative research. Secondly, we understand what sets services apart. In particular, as services are a ‘bundle’ of different features and benefits, we determine what drives stand-out, emotional engagement, and demand. Thus revealing blue-prints for brands. As a result, this helps you better focus resources and persuade. And thus win and retain more customers. We do this from a blank sheet of paper and also by improving existing services. For more insights on the former, now read our QRCA Views article on Branded Service Innovation.
Over 40 years our service brand marketing consultants have amassed immense expertise in helping both b2b and also b2c brands. And covering both traditional and digital channels. Our expertise also spans markets both in the UK and beyond. Including automotive, energy, financial, leisure, retail, travel and also professional services. So now read some of our success stories. And to discuss your challenge, or for an inspiring (and free of charge), then get in touch.
|Merlin Entertainments||The Chartered Institute of Management||Home Office|
How we increased loyalty to Merlin’s attractions
How we researched and also helped develop a new global comms campaign
How we diagnosed sales drivers and barriers in family history research
|Read more…||More…||Read more…|
Do you want to attract more customers?
Do you want to improve your product or service?
Do you need a plan to secure profitable growth?
Do you want to increase the value of your business?
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.