Service Marketing Consultants
Increasing demand for great service experiences
In developed Western markets services account for the lion’s share of gross domestic product. In the UK services specifically account for just over 80% (*). Further, as customers experience great service in one sector they expect it in the next. So whether in business-to-business (B2B) or business-to-consumer (B2C) services, it is increasingly important to deliver a great service brand experience.
Pioneering service marketing methods
Firstly, our approach is to help you understand customer needs, and to better satisfy customers. We do this through satisfaction surveys, either qualitative and / or quantitative research. Secondly, we understand what sets services apart. In particular, as services are a ‘bundle’ of different features and benefits, we determine what drives stand-out, emotional engagement, and demand. Thus revealing blue-prints for brands. As a result, this helps you better focus resources and persuade. And thus win and retain more customers. We do this from a blank sheet of paper and also by improving existing services. For more insights on the former, now read our QRCA Views article on Branded Service Innovation.
Service marketing success stories
Over 40 years our service brand marketing consultants have amassed immense expertise in helping both b2b and also b2c brands. And covering both traditional and digital channels. Our expertise also spans markets both in the UK and beyond. Including automotive, energy, financial, leisure, retail, travel and also professional services. So now read some of our success stories. And then get in touch for a free consultation.
| Merlin Entertainments | The Chartered Institute of Management | Home Office |
|---|---|---|
 
How we increased loyalty to Merlin’s attractions |  
How we researched and also helped develop a new global comms campaign |  
How we diagnosed sales drivers and barriers in family history research |
| Read more… | More… | Read more… |
Testimnials
- We have worked with Guy from The Marketing Directors for 4 years; he has really helped our business and his knowledge and ideas never cease to amaze us.
- With targets increased by 40% in one year, it was clear they were very ambitious. Therefore I'm very happy to report that we exceeded them. At the end of the day yesterday we were up 47%. Thank you for your help in making that happen.
- We still talk about how much fun your marketing workshop was even though it was over a year ago!
- Comparing your marketing consultancy with another market research company is like comparing a Premiership team with a Sunday pub league side.
- Watching The Marketing Directors’ research last night was very informative and amongst the most useful time I’ve spent working for our organisation.
- The project we worked on with you is the best marketing work we’ve done in three years. It has attracted the attention of our colleagues around the world. And our sales have also increased nine-fold over the period.
- That is the most insightful and useful piece of work that I’ve seen in my life.
Marketing Inspiration
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