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B2B vs. B2C Marketing : What works best on the dance floor?

B2B vs. B2C marketing
Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it?
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Content Marketing (1) : Why Every Brand should think like a Media Brand

Guinness Book of World Records | Content marketing
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB
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