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Strategic marketing consultancy | Brand consultants | The Marketing Directors

B2B vs. B2C Marketing : What works best on the dance floor?

B2B vs. B2C marketing
Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it? The growth of digital media means that there is an increasing number of channels and methods from which to chose. So how should marketers approach the task of engag
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