Shopper Marketing: Context, Trends and Ideas to Help You Gain Competitive Advantage
Shopper Marketing : views from a small island Shopper marketing started thousands of years ago. But in modern times it emerged from the disciplines of retail marketing and trade marketing. It involves “understanding how consumers behave as shoppers, across different channe
Continue ReadingBusiness Strategy; The Role of Marketing in Driving Success
What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful grow income and budgets steadily, while the weakest are left with diminishing income and budgets. Or none at all. Just as Darwin observed,
Continue ReadingThe Marketing of Science
The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.
Continue ReadingThe Marketing of Halloween : How to Grab a Slice of the Halloween Market Pie!
The UK Halloween market grew at twice the rate of the US market between 2005-2011. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
Continue ReadingMarketing Book Review: The Marketing Director’s Handbook (CMO)
Sharon Wolf reviews The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success.
Continue ReadingBest Outdoor Marketing Communication Campaigns?
I love posters! They epitomise great marketing communication. Here we review some of the best examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
Continue ReadingTV Programme Development ; Creative or Marketing Driven?
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
Continue ReadingBrand Development ; The Fishy Idea that Turned into a Brand – Bubba Gump
September 07, 2010
This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
Continue ReadingBrand Licensing ; New Tools For Brand Innovation – A License to Thrill
A license to thrill - new tools for product innovation and brand licensing.
Continue ReadingDealing with Tough Times : Six Pointers for a Rapid Business Turn-Around
How and why marketers can and should lead businesses out of the recession. 6 top tips
Continue ReadingMarketing Success Stories
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