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Shopper Marketing: Context, Trends and Ideas to Help You Gain Competitive Advantage

Shopper marketing
Shopper Marketing : views from a small island Shopper marketing started thousands of years ago. But in modern times it  emerged from the disciplines of retail marketing and trade marketing. It involves “understanding how consumers behave as shoppers, across different channe
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Business Strategy; The Role Marketing in Driving Success

Marketing strategy | Popping the cork to celebrate marketing success
What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful grow income and budgets steadily, while the weakest are left with diminishing income and budgets. Or none at all. Just as Darwin observed,
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The Marketing of Science

Professor Brian Cox - A Scientist in the Media
The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.
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The Marketing of Halloween!

Halloween pumpkin | new product development | marketing of Halloween |
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
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Marketing Book Review: The Marketing Director’s Handbook (CMO)

Sharon Wolf, MD, QualiData Research Inc., USA. Marketing Book Review - The Marketing Director's Handbook
Sharon Wolf reviews The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success.
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12 of the Best Outdoor Marketing Communication Campaigns

Great marketing communications. Adidas - Germany
I love posters! They can be the epitomy of great marketing communications. Here we review a dozen examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
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TV Programme Development: Creative or Marketing Driven?

TV Programme Development | Roy the Badly Drawn Boy
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
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Brand Extension : The Fishy Idea that turned into a Brand

Bubba Gump Shrimp Company Neon Signage | Brand extension
This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
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Dealing with Tough Times : Six Pointers for a Rapid Business Turn-Around

How and why marketers can and should lead businesses out of the recession. 6 top tips
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