Shopper Marketing : views from a small island Shopper marketing has been around for thousands of years. But in modern times it has emerged from the disciplines of retail marketing and trade marketing. It involves “understanding how consumers behave as shoppers, across different

What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful grow income and budgets steadily, while the weakest are left with diminishing income and budgets. Or none at all. Just as Darwin observed,

The popularisation of science owes much to Michael Faraday's lectures at the Royal Institution in the early 1800s. In this televison age, Carl Sagan, and now Professors Brian Cox, Jim Al-Khalali and Alice Roberts are taking up the mantle.

in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?

Sharon Wolf reviews The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success.

I love posters! They can be the epitomy of great marketing communications. Here we review a dozen examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!

TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?

This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.

A license to thrill - new tools for product innovation and brand licensing.

Marketers can and should play a greater role in being the early warning radar system and knowledge bank of businesses