Brand Positioning; Transform Your Brand into a Super Brand by Adding Brand Personality
Standing out from the crowd is tough! It is therefore common to find products, services and brands making the same claims. In other words, occupying the same brand positioning spaces. For example, almost every business service claims to improve business efficiency. Further, in consume
Continue ReadingPolitical Branding ; Scottish Independence vs. Better Together
Battle of the nation brands The Scottish electorate voted on the question ‘Should Scotland be an independent country?’ on Thursday 18th September 2015. The UK Government stated that if a simple majority of the votes cast were in favour of independence, then “Scotland would becom
Continue ReadingBrand Personality; How Kulula Stands-Out in South African Skies
Investing brand personality is an under-estimated way to set brands apart and engage customers. Kulula.com is an airline that doesn’t take itself too seriously. Its humorous brand personality is clear through all aspects of the brand experience. So how did this all begin? And also wha
Continue ReadingMarketing Christmas with Music
SFX: Christmas Bells Ring, ring. Ring, ring! Music has long been associated with Christmas, and Christmas with music. The first specifically Christmas hymns (carols) for Christians appeared in the fourth century. Music is also a terrific gift; the size of the market increases in the r
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