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Strategic marketing consultancy | Brand consultants | The Marketing Directors

Brand Positioning; Transform Your Brand into a Super Brand by adding Brand Personality

September 17, 2015
by Guy Tomlinson
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Brand Strategy; Transform brands into superbrands with brand personality
In many markets, particularly business-to-business, it is common to find products, services and brands making the same claims. In other words, occupying the same brand positioning spaces. For example, almost every business service claims to improve business efficiency.  Brands in the
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Investing Brand Personality: How Kulula Stands-Out in South African Skies

March 28, 2013
by Guy Tomlinson
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2 Comments
Kulula brand personality
Investing a brand personality is an under-estimated way to help set brands apart and engage customers. Kulula.com is an airline that doesn’t take itself too seriously. Its humorous brand personality is clear through all aspects of the brand experience. So how did this all begin? And a
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