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Brand Storytelling : Turn Frogs to Princes and Live Happily Ever After

Brand storytelling | Saint George and the Dragon by Paolo Uccello.
Storytelling predates writing; the earliest forms were spoken, combined with gestures and expressions. They include fairy tales, myths, legends and many of religious origin. There is much to learn from stories and with brand storytelling it is possible to transform a brand from a frog
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Marketing Christmas with Music

Using music for marketing
SFX: Christmas Bells Ring, ring. Ring, ring! Music has long been associated with Christmas, and Christmas with music. The first specifically Christmas hymns (carols) for Christians appeared in the fourth century. Music is also a terrific gift; the size of the market increases in the r
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The Fishy Idea that turned into a Brand

Bubba Gump Shrimp Company Neon Signage | Brand strategy
This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
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Great Brand Experiences; National Geographic

Great Brand Experiences | National Geographic
The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. Read about how National Geographic have become a gr
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