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The UK Productivity Conundrum; Eight Insights for UK plc

  • Productive worker bee on lavender
Since 2008, UK productivity has failed to follow the previous 10 year plus trend line. Exactly why productivity has failed to grow is a hot political issue and much debated by economists. We therefore thought it helpful to have a view. If we approached the subject from a marketing poi
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B2B vs. B2C Marketing : What works best on the dance floor?

B2B vs. B2C marketing
Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it?
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Brexit : Time for UK business to embrace the world

Brexit - UK business and marketers should embrace the world l World of flags
On June 23rd 2016 the UK decided to leave the EU. So what does this mean for UK businesses and marketers? The consensus is to expect a period of uncertainty as everyone digests the facts, and devises strategies to manage the risks of Brexit and plan a way forward. Rather than think do
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Business Strategy; How to Plan for, and Manage in the Fast-moving Digital World

Business Strategy | SuperCar-RoadTrip.Fr
Digitalisation and 24/7 global connectivity increases customer power and supply-side reach. As a result, markets become increasingly competitive over time and not less. Search and algorithms also reduce brands to keywords. These therefore all create pressure for change. And deali
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Business Strategy; How to ‘Bottle’ Marketing Success?

Marketing strategy | Popping the cork to celebrate marketing success
What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful grow income and budgets steadily, while the weakest are left with diminishing income and budgets. Or none at all. Just as Darwin observed,
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Successful Marketing Part 4 – Measure and Manage the Numbers

Making money is what a company is all about so marketing must always measure and manage the numbers.
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Successful Marketing Part 3 – Install Early Warning Radar

Early warning radar - for successful marketing
Marketers can and should play a greater role in being the early warning radar system and knowledge bank of businesses
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Dealing with Tough Times : Six Pointers for a Rapid Business Turn-Around

How and why marketers can and should lead businesses out of the recession. 6 top tips
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