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Brexit : Time for UK business to embrace the world

Brexit - UK business and marketers should embrace the world l World of flags
On June 23rd 2016 the UK decided to leave the EU. So what does this mean for UK businesses and marketers? The consensus is to expect a period of uncertainty as everyone digests the facts, and devises strategies to manage the risks of Brexit and plan a way forward. Rather than think do
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Promotions: The Effect of ‘Labelling’ on Customer Behaviour

Qualitative vs. quantitative research | Food tasting research
How behavioural economics can help marketers The labelling effect, recently discovered by behavioural economists, gives marketers another weapon in their arsenal of influencing techniques. Even small labelled promotions (vouchers to spend on certain items) shift spending patterns disp
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