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The UK Productivity Conundrum; Eight Insights for UK plc

  • Productive worker bee on lavender
Since 2008, UK productivity has failed to follow the previous 10 year plus trend line. Exactly why productivity has failed to grow is a hot political issue and much debated by economists. We therefore thought it helpful to have a view. If we approached the subject from a marketing poi
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Brexit : Time for UK business to embrace the world

Brexit - UK business and marketers should embrace the world l World of flags
On June 23rd 2016 the UK decided to leave the EU. So what does this mean for UK businesses and marketers? The consensus is to expect a period of uncertainty as everyone digests the facts, and devises strategies to manage the risks of Brexit and plan a way forward. Rather than think do
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Promotions: The Effect of ‘Labelling’ on Customer Behaviour

Qualitative vs. quantitative research | Food tasting research
How behavioural economics can help marketers The labelling effect, recently discovered by behavioural economists, gives marketers another weapon in their arsenal of influencing techniques. Even small labelled promotions (vouchers to spend on certain items) shift spending patterns disp
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