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Traditional vs. Digital Research Methods ; Does ‘New’ mean Better?

Online customer research
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
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Quantitative vs. Qualitative Research : The Great Debate? The Result is In!

Qualitative vs. Quantitative Research | Food Tasting Research
Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!
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Using Consumer Research to Gain Competitive Advantage

Qualitative research discussion or focus group
Insights and ideas on using customer research to gain competitive advantage
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