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Investing Brand Personality: How Kulula Stands-Out in South African Skies

Kulula brand personality
Investing a brand personality is an under-estimated way to help set brands apart and engage customers. Kulula.com is an airline that doesn’t take itself too seriously. Its humorous brand personality is clear through all aspects of the brand experience. So how did this all begin?
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The Fishy Idea that turned into a Brand

Bubba Gump Shrimp Company Neon Signage | Brand strategy
This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
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