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Comparing Online vs. Telephone vs. Face-to-face Quantitative Research Survey Modes; Which is top dog? Recent OFCOM Research (1) highlighted that 71% of the UK receive 9 nuisance calls a month. Also that telephone is the #4 culprit. This questions whether this quantitative resear
Continue ReadingMarketing: The New Digital Marketing
‘Stay with me baby’ – from the Walker Brothers to Leanne Jarvis (1966+) Staying contemporary and relevant is essential for successful marketing. Especially in the ever-changing digital world. However the basics of marketing, consumer and brand remain constant. So does the marketing di
Continue ReadingBusiness Strategy; The Role of Marketing in Driving Success
What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful grow income and budgets steadily, while the weakest are left with diminishing income and budgets. Or none at all. Just as Darwin observed,
Continue ReadingMarketing Book Review: The Marketing Director’s Handbook (CMO)
Sharon Wolf reviews The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success.
Continue ReadingBriefing, Selecting and Managing Marketing Agencies
Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself. To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relation
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