Marketing Book Review: The Marketing Director’s Handbook (CMO)
Sharon Wolf reviews The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success.
Continue ReadingSuccessful Marketing Part 2 – Be a Disciple of Customer Understanding
June 23, 2009
The marketer's key role is to be a disciple of customer understanding. So revere and truly understand customers and evangelise this message to your collegues.
Continue ReadingHow to be a Successful Marketing Director – Part 1
June 22, 2009
Whatever the marketer's job title, influencing and managing the effective delivery of the commercial strategy through the business is pivotal to success.
Continue ReadingMarketing Success Stories
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