The devil is in the marketing implementation detail In highly competitive markets, both strategy and execution can make a big difference to the results.  For example, a misplaced or poorly articulated word in a strategy can lead to misinterpretation,  cause confusion and err

Comparing Quantitative Research Survey Modes: Online vs. Telephone vs. Face-to-face; Which is top dog? Recent OFCOM Research (1) highlighting that 71% of the UK receive 9 nuisance calls a month, and that telephone is the #4 culprit, questions whether this mode has had its day? Bu

‘Stay with me baby’ – from the Walker Brothers to Leanne Jarvis (1966+) Staying contemporary and relevant is essential for successful marketing. Especially in the ever-changing digital world. However the basics of marketing, consumer and brand remain constant. In addition, so does the

What enables some businesses to weather the changing economic climate and the cold wind of market forces, while others wither? The most successful grow income and budgets steadily, while the weakest are left with diminishing income and budgets. Or none at all. Just as Darwin observed,

Sharon Wolf reviews The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success.

Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself.To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relation

If the CEO’s role is to manage the big picture and the financial director’s is to manage the numbers, then the task of creating ideas lies with the marketing director. Marketers are often regarded as the most creative people in a business. Yet marketers' creative skills are often unde

Making money is what a company is all about so marketing must always measure and manage the numbers.

The marketer's key role is to be a disciple of customer understanding. So revere and truly understand customers and evangelise this message to your collegues.

Whatever the marketer's job title, influencing and managing the effective delivery of the commercial strategy through the business is pivotal to success.