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Strategic marketing consultancy | Brand consultants | The Marketing Directors

Marketing Book Review: The Marketing Director’s Handbook (CMO)

Sharon Wolf, MD, QualiData Research Inc., USA. Marketing Book Review - The Marketing Director's Handbook
Sharon Wolf reviews The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success.
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Successful Marketing Part 2 – Be a Disciple of Customer Understanding

Disciple of Customer Understanding
The marketer's key role is to be a disciple of customer understanding. So revere and truly understand customers and evangelise this message to your collegues.
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How to be a Successful Marketing Director – Part 1

The Marketing Director's Handbook - the definitive guide to superior and successful marketing
Whatever the marketer's job title, influencing and managing the effective delivery of the commercial strategy through the business is pivotal to success.
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