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Strategic marketing consultancy | Brand consultants | The Marketing Directors

The Marketing of Halloween!

Halloween pumpkin | new product development | marketing of Halloween |
in 2011 the UK Halloween market is likely to be worth around £310m and since 2005 has grown at twice the rate of the US market. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
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Seven Enemies of Product Innovation; How to Spot and Slay Them

Enemies of Product Innovation | new product development | Buffy the Vampire Slayer
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
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The Fishy Idea that turned into a Brand

Bubba Gump Shrimp Company Neon Signage | Brand strategy
This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
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3D TV At Home – Honey, You Cannot Be Serious?

3D television - how it works
3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
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