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Quantitative Research Survey Modes: Comparing Online vs. Telephone vs. Face-to-face

Best in Show Winner Crufts 2015. Comparing Quantitative Research Survey Modes
Comparing Online vs. Telephone vs. Face-to-face Quantitative Research Survey Modes;  Which is top dog? Recent OFCOM Research (1) highlighted that 71% of the UK receive 9 nuisance calls a month. Also that telephone is the #4 culprit. This questions whether this quantitative resear
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Promotions: The Effect of ‘Labelling’ on Customer Behaviour

Qualitative vs. quantitative research | Food tasting research
How behavioural economics can help marketers The labelling effect, recently discovered by behavioural economists, gives marketers another weapon in their arsenal of influencing techniques. Even small labelled promotions (vouchers to spend on certain items) shift spending patterns
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Traditional vs. Digital Market Research Methods. Does ‘New’ mean Better?

Online customer research
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
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Quantitative vs. Qualitative Research: The Great Debate? The Result is In!

Qualitative vs. Quantitative Research | Food Tasting Research
Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!
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Using Consumer Research to Gain Competitive Advantage

Qualitative research discussion or focus group
Insights and ideas on using customer research to gain competitive advantage
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Towards More Powerful Market Research Analysis

Market research analysis | Researchers and marketers working together ensures superior market research analysis
There has been much in the press about market research losing its place in the boardroom. Here are insights for more powerful market research analysis
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