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Comparing Quantitative Research Survey Modes: Online vs. Telephone vs. Face-to-face

Comparing Quantitative Research Survey Modes | Best in Show Winner Crufts 2015
Comparing Quantitative Research Survey Modes: Online vs. Telephone vs. Face-to-face; Which is top dog? Recent OFCOM Research (1) highlighting that 71% of the UK receive 9 nuisance calls a month, and that telephone is the #4 culprit, questions whether this mode has had its day? Bu
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Promotions: The Effect of ‘Labelling’ on Customer Behaviour

Qualitative vs. quantitative research | Food tasting research
How behavioural economics can help marketers The labelling effect, recently discovered by behavioural economists, gives marketers another weapon in their arsenal of influencing techniques. Even small labelled promotions (vouchers to spend on certain items) shift spending patterns
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Traditional vs. Digital Market Research Methods. Does ‘New’ mean Better?

Online customer research
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when ch
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Quantitative vs. Qualitative Research: The Great Debate? The Result is In!

Qualitative vs. Quantitative Research | Food Tasting Research
Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!
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Using Consumer Research to Gain Competitive Advantage

Qualitative research discussion or focus group
Insights and ideas on using customer research to gain competitive advantage
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Successful Marketing Part 3 – Install Early Warning Radar

Early warning radar - for successful marketing
Marketers can and should play a greater role in being the early warning radar system and knowledge bank of businesses
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Towards More Powerful Market Research Analysis

Market research analysis | Researchers and marketers working together ensures superior market research analysis
There has been much in the press in recent years about market research losing its place in the boardroom. Most notably from Unilever who say that senior managers were unwilling to invest time attending a research debrief. Most CEOs also consider market research less useful than financ
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