Marketing Inspiration
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Latest posts
Leading Marketing in a Digital and AI World
September 24, 2026
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AI can generate. AI can analyse. AI can automate. But the Marketing Director still has to DECIDE.
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Managing Marketing in the New Normal
October 27, 2020
Managing Marketing in the Digital Age | As Coronavirus catapulted digital adoption and affected businesses everywhere, we ask 'how to manage marketing in the digital age?'
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The Changing Influence of Marketing in FTSE 100 Companies: Marketing Leadership Benchmark
September 18, 2026
Where has marketing gone? In 2007/08, Prof. Malcolm McDonald's widely reported benchmark was 14 FTSE 100 Marketing Directors on Boards. The Marketing Director's 2026 research finds none - read where they have gone, and whether marketing has lost influence.
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Brand Revitalisation: How Hull City AFC Is Rebuilding Identity, Pride and Global Reach
June 23, 2026
Brand revitalisation is one of the most challenging tasks facing any marketing leader. It requires sensitivity to heritage, clarity of purpose, and the courage to correct past mistakes. Few case studies illustrate this better than Hull City AFC — a club approaching its 125th anniversary, now undergo
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The Role of Marketing: How Marketing Drives Growth, Builds Value and Creates Competitive Advantage
June 05, 2026
The role of marketing is to understand customers, create value and drive profitable growth by shaping strategies, guiding innovation and aligning the organisation around customers and their needs. Research from McKinsey, Deloitte, Gartner, the IPA and others consistently shows that organisations wit
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Creativity Techniques: How Marketing Directors Can Crack Any Business Problem Under the Sun
May 21, 2026
Creativity is no longer a soft skill. It is a strategic capability. In a world where markets shift overnight, competitors emerge from nowhere, and AI accelerates everything, the ability to think differently is a key business weapon. Marketing directors sit at the crossroads of customer insight, bran
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