Marketing Inspiration
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Latest posts
Seven Enemies of Product Innovation – How to Spot and Slay Them
February 06, 2025
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Product innovation is the lifeblood of many businesses. In fast-moving markets, new products can contribute over 50% of annual sales, though in technology sectors, this figure can be much higher. Yet, despite the critical importance of innovation, many products fail. Why? More importantly, what can
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How to Be a Successful Marketing Director: 7 Essential Skills for CMOs and Marketing Leaders
December 03, 2024
The difference between an average marketing director and a successful marketing director is not creativity, digital expertise or communications skills. It is the ability to drive business growth, influence strategic decisions and create customer value. So, after working with marketing leaders for mo
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Brand extension strategy: how to build stronger brands
October 14, 2024
This article discusses what brand extension strategy to choose to best build your brand. To bring to life the options we also share insights from some really iconic brands. Early brand extensions In 1881, Rowntree launched Fruit Pastilles, and in 1893, Fruit Gums. Their success with fruit products s
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How to Grow your Business? 7 Tips for Successful Business Growth
March 01, 2023
Just when we thought global economies stable following the 2007 financial crash, along come more challenges. So if your sales are threatened by the current economic climate, how to grow your business? Here are seven steps to successful business growth ...
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Marketing products vs brands; How to market to the max?
March 19, 2021
What's the difference between products vs brands? Knowing the answer will help you market to the max .....
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