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Latest posts

Sales of high heeled shoes are down through the lockdown. Now's the time to plan for a lockdown bounce-back

Business Survival; Understand the forces for change

The Covid-19 pandemic changed the lives of us all. And the consequences of the Russian invasion of Ukraine, and the Hamas attack on Israel also continue to rumble around the world. Many individuals and businesses are adversely affected through no fault of their own. But there is always more going on
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Strategic planning process infographic

Strategic Planning: The Power of a Marketing Mindset

Strategic planning; 3 simple steps to grow your business and realise your dreams :-)
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UK online usage by age 2019 Fig 1: Managing marketing in the digital age

Managing Marketing in the New Normal

Managing Marketing in the Digital Age | As Coronavirus catapulted digital adoption and affected businesses everywhere, we ask 'how to manage marketing in the digital age?'
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Marketing politics : Huw Edwards hosting the BBC General Election coverage

Marketing and Politics; What Can Marketers Learn from the 2019 UK General Election Result?

As marketing folk, rather than politicians, we think in a particular way. We also have roots across the country, and don’t live in the London bubble. So reflecting on marketing politics over the General Election, and since the EU Referendum, we share thoughts on lessons learned. It is Friday 1
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B2B vs. B2C marketing

B2B vs B2C Marketing; What Works Best on the Dance Floor?

Marketing a product to an individual consumer rather than to a business is often a very different proposition. Or is it?
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