Marketing Inspiration
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Brand Storytelling; Turn Frogs into Princes and Live Happily Ever After
January 10, 2017
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Storytelling predates writing; the earliest forms were spoken, combined with gestures and expressions. They also include fairy tales, myths, legends and many of religious origin. There is much to learn from stories. Thus with brand storytelling it is possible to transform a brand from a frog to a pr
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Brexit Planning; Time for UK business to embrace the world
June 28, 2016
On Dec 31st 2020 the UK left the EU single market. So what does this mean for UK businesses and marketers? As everyone digests the facts, and plans are enacted, new issues and opportunities become more evident. So it is never too late to finesse your Brexit plans. Rather than think doom, gloom and d
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Brand Positioning; Transform Your Brand into a Super Brand by Investing Brand Personality
September 17, 2015
Brand Positioning; Transform Your Brand into a Super Brand by Adding Brand Personality
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The Psychology of Marketing
June 30, 2015
With just 20 per cent of buying decisions based on pure logic, the psychology of marketing, i.e. the role the mind plays in buying decisions, requires understanding. Psychology is the science of the mind and also behaviour. So whether we realise it or not, emotions and biases frequently influence ou
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Quantitative Research Survey Methods: Comparing Online vs. Telephone vs. Face-to-face
March 23, 2015
Comparing Online vs. Telephone vs. Face-to-face Quantitative Research Survey Methods; Which is top dog? Recent OFCOM Research (1) highlighted that 71% of the UK receive 9 nuisance calls a month. Also that telephone is the #4 culprit. This questions whether this quantitative research survey mod
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