Marketing Inspiration
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Latest posts
Brand Personality; How Kulula Stands-Out in South African Skies
March 28, 2013
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Investing brand personality is an under-estimated way to set brands apart and engage customers. Kulula.com is an airline that doesn’t take itself too seriously. Its humorous brand personality is clear through all aspects of the brand experience. So how did this all begin? And also what lessons can w
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Marketing Christmas with Music
December 10, 2012
SFX: Christmas Bells Ring, ring. Ring, ring! Music has long been associated with Christmas, and Christmas with music. The first specifically Christmas hymns (carols) for Christians appeared in the fourth century. Music is also a terrific gift; the size of the market increases in the run up to Christ
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The Marketing of Science
November 12, 2012
What's the report card on science marketing? We look at how marketing is attracting new generations of scientists.
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Traditional vs Digital Research Methods; Cut Through the Myths to Learn More
February 23, 2012
The advent of digital media has inspired many new forms of consumer research, which businesses are embracing with a passion. Yet there are lots of myths, perceptions and misconceptions surrounding online research. So what are the facts and considerations that need to be taken when choosing a resear
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Communication Strategy; Succeed by Understanding the Customer Journey
February 16, 2012
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With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey.
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