Marketing Inspiration
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Latest posts
Communication Strategy; Succeed by Understanding the Customer Journey
February 16, 2012
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With the increasing panoply of media, and communication influences, it is becoming more difficult for retail and online marketers to attract new prospects, build fruitful relationships, and drive sales. The only way to succeed is by understanding the online and retail customer journey.
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Halloween Marketing; How to Grab a Slice of the Halloween Market Pie!
October 17, 2011
The UK Halloween market grew at twice the rate of the US market between 2005-2011. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
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Marketing Book Review; The Marketing Director’s Handbook (CMO’s Handbook)
September 21, 2011
Sharon Wolf reviews The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success.
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Best Outdoor Marketing Communication Campaigns?
September 12, 2011
I love posters! They epitomise great marketing communication. Here we review some of the best examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
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TV Programme Development; Creative or Marketing Driven?
July 19, 2011
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
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