The Marketing Directors’ Forum

TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?

Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!

Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?

Branding started with cattle and has evolved to embrace products, services, personalities and now countries. What's the next challenge - Planet Earth?

Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself.To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relationship.