Marketing Inspiration
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Marketing Book Review: The Marketing Director’s Handbook (CMO)
September 21, 2011
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Sharon Wolf reviews The Marketing Director's Handbook - the definitive guide to superior marketing for business and boardroom success.
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Best Outdoor Marketing Communication Campaigns?
September 12, 2011
I love posters! They epitomise great marketing communication. Here we review some of the best examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
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TV Programme Development ; Creative or Marketing Driven?
July 19, 2011
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
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Quantitative vs. Qualitative Research : The Great Debate? The Result is In!
April 12, 2011
Quantitative vs. Qualitative Research: The Great Debate? Consider the pros and cons and then you decide!
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Seven Enemies of Product Innovation ; How to Spot and Slay Them
January 30, 2011
Seven Enemies of Innovation; How to Spot and Slay Them. Why do many products fail, and what can you do to ensure success?
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