Marketing Inspiration
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Latest posts
Halloween Marketing; How to Grab a Slice of the Halloween Market Pie!
October 17, 2011
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The UK Halloween market grew at twice the rate of the US market between 2005-2011. Yet the average UK household spend is one third of our US cousins. So how can UK marketers grab a slice of the growing Halloween pumpkin pie?
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Great Marketing Communication Campaigns: Some of the Best Outdoor Campaigns
September 12, 2011
I love posters! They epitomise great marketing communication. Here we review some of the best examples from the world of outdoor and see what lessons can be learned for marketing communicators everywhere!
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Creating Successful Children’s TV Shows: Creative or Marketing Driven?
July 19, 2011
TV Programme Development: Creative or Marketing Driven? Is creativity the be all and end all? Is research and marketing input an expensiv waste of time?
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Nation Branding; From Cows to Countries and Beyond
November 16, 2010
Branding started with cattle and has evolved to embrace products, services, personalities and now countries. What's the next challenge - Planet Earth?
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Briefing, Selecting, and Managing Marketing Agencies
October 24, 2010
Marketing agencies will be the bane and boon of your life. With careful management they can transform the performance of your brand, your business and yourself.
To get the most out of agencies be clear about your objectives and needs, understand your agency and work at the relationship.
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