Marketing Inspiration
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Latest posts
Brand Development; The Fishy Idea that Turned into a Brand – Bubba Gump
September 07, 2010
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This fishy idea is growing into an international brand though the power of story telling. The Bubba Gump Shrimp Company is inspiration for marketers everywhere.
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Content Marketing; Why Every Brand should think like a Media Brand
February 15, 2010
With around 80% of UK homes (Nielsen: June 2009) now connected to the Internet, surfing the Internet has become an every-day activity for the vast majority. After search engines and social media sites, media brands are amongst the most visited sites on the web. Globally the BBC, IMDB and CNN rank hi
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Marketing Technology; 3D TV At Home – Honey, You Cannot Be Serious?
October 26, 2009
3D television at home. Honey, you cannot be serious? But the cinema experience may be closer than you think...
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Twitter Marketing; To Tweet or Not to Tweet?
September 29, 2009
To tweet or not to tweet? A question on the lips of companies and brands? Here's a quick summary of some of the main benefits and disbenefits of entering the twitterverse
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Brand Licencing; New Tools For Brand Innovation – A Licence to Thrill
September 29, 2009
A license to thrill - new tools for product innovation and brand licensing.
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