Marketing Inspiration
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Latest posts
Restoring Business Growth; 3 Step Business Turn -around
August 21, 2009
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Restoring business growth - a 3 step plan
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Using Consumer Research to Gain Competitive Advantage
July 13, 2009
Insights and ideas on using customer research to gain competitive advantage
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Great Brand Experiences; National Geographic
June 23, 2009
The greatest brands have always been characterised by high awareness, a clear and distinctive image, an ability to evoke a strong rational and emotional bond with audiences, stretch into new markets as well as change with the times. Read about how National Geographic have become a great experience
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Towards More Powerful Market Research Analysis
January 06, 0201
There has been much in the press about market research losing its place in the boardroom. Here are insights for more powerful market research analysis
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