The Marketing Director’s Handbook

The Marketing Director’s Handbook is a book that all marketers should keep by their side. It is truly unique. Containing the distilled wisdom of top marketing directors it is also the definitive guide to help you manage a marketing team. Specifically to lead and represent the marketing function at board level and optimise your marketing effectiveness.

• Packed with best practice insights, practical ideas, advice, and strategies to help you drive the profitable growth and value of your organisation.
• Contains a comprehensive range of simple tools and models to help structure and enhance your thinking.
• Concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points.
• 30 chapters usefully labelled by the type of job or activity they’ll help you undertake.
• Available in hardback and e-book (epub) formats for your desk, smartphone or tablet.

Read the reviews of The Marketing Director’s Handbook

“Today’s marketing director must be informed, analytical, creative, inspirational … and successful – fast. This guide provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it” Hugh Burkitt, Chief Executive, The Marketing Society.

“I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.” Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.

“A substantial and impressive reference book and at £49.99 delivers excellent value.” Anne Ward, AQR In Brief.

Choose the hardback or digital edition

Order now and we’ll send you a FREE digital copy of new Chapter 31 – Managing Digital Marketing by return. Hot-off the press, 27 pages lift the lid on many online marketing secrets. They also explain strategies to give your brand the edge over your competitors.

Choose for UK or overseas delivery

• Order the hardback for despatch to UK addresses - £49.99

  For orders from the United Kingdom:
  Buy The Marketing Director's Handbook
  £49.99 inc P&P
  

  

• Order the hardback for despatch to European addresses - £57.99

  For orders from European countries inc Eire, outside the UK :
  Buy The Marketing Director's Handbook
  £49.99 plus £8.00 postage and packing
  

  

• Order the hardback for despatch to addresses outside Europe - £63.99

  For orders from countries outside of Europe:
  Buy The Marketing Director's Handbook
  £49.99 plus £14.00 postage and packing
  

  

• Order the ebook - £49.99

  Buy The Marketing Director’s Handbook ebook (epub):

  A link to download the book will be sent to you within 24 hours. The epub version requires Adobe Digital Editions and includes Digital Rights Management (DRM). It is compatible with most computers, smartphones (except the iphone), e-book readers (except the Kindle) and tablet devices (except the ipad). Apple device owners should visit the itunes store and download a free Kindle application. Then along with Kindle owners, please visit your local country Amazon website

  Buy The Marketing Director’s Handbook ebook (epub):
  £49.99 inc VAT
  

  

• Order Chapter 31 for digital delivery - £3.99

  Buy chapter 31:

  A pdf version of chapter 31 will be sent to you within 24 hours.

  Buy Chapter 31 of The Marketing Director’s Handbook (pdf):
  £3.99 inc VAT
  

  

• Order a second-hand hardback for despatch to UK addresses - £19.99

  For orders from the United Kingdom:
  Buy a second-hand copy of The Marketing Director's Handbook. Slightly damaged spine, though new cover. While stocks last.
  £19.99 inc P&P