The Marketing Director’s Handbook is a book that all marketers should keep by their side. It is truly unique. Containing the distilled wisdom of top marketing directors it is also the definitive guide to help you manage a marketing team. In particular to lead and represent the marketing function at board level and optimise your marketing effectiveness.
“I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.”Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
“Today’s marketing director must be informed, analytical, creative, inspirational … and successful – fast. This guide provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it”Hugh Burkitt, Chief Executive, The Marketing Society.
“A substantial and impressive reference book and at £49.99 delivers excellent value.”Anne Ward, AQR In Brief.
Order now and we’ll send you a FREE digital copy of new Chapter 31 – Managing Digital Marketing. Updated in August 2020, 33 pages lift the lid on many online marketing secrets. They also explain strategies to give your brand the edge over your competitors.
For a signed gift copy, please also send us a note at the same time as you order.
Just get in touch for a quote. Our books are packed in cases of 10.
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