The Marketing Director’s Handbook £39.99 £10 off!
The Marketing Director’s Handbook is a book that all marketers should keep by their side. It is truly unique. Containing the distilled wisdom of top marketing directors it is also the definitive guide to help you manage a marketing team. In particular to lead and represent the marketing function at board level and optimise your marketing effectiveness.
- Packed with best practice insights, practical ideas, advice, and strategies to help you drive the profitable growth and value of your organisation.
- Contains a comprehensive range of simple tools and models to help structure and enhance your thinking.
- Concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals also breathe life into learning points.
- 30 chapters usefully labelled by the type of job or activity they’ll help you undertake.
- Available in hardback and e-book (epub) formats for your desk, smartphone or tablet.
Read the reviews of The Marketing Director’s Handbook
“I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.”
Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
“Today’s marketing director must be informed, analytical, creative, inspirational … and successful – fast. This guide provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it”
Hugh Burkitt, Chief Executive, The Marketing Society.
“A substantial and impressive reference book and at £49.99 delivers excellent value.”
Anne Ward, AQR In Brief.
New Chapter 31 – Managing Digital Marketing
Order now and we’ll send you a FREE digital copy of new Chapter 31 – Managing Digital Marketing. Updated in August 2020, 33 pages lift the lid on many online marketing secrets. They also explain strategies to give your brand the edge over your competitors.
- The changing digital landscape
- Digital marketing strategies
- Success factors for search engine optimisation
- Success factors for search engine marketing
- Main digital media options
- Success factors for social media marketing
- B2C vs. B2B marketing
- Email marketing
- Integrated marketing
- Success factors for integrated digital marketing
- How to organise for digital marketing
Copies signed by Tim and Guy
For a signed gift copy, please also send us a note at the same time as you order.
Want books for your whole team?
Just get in touch for a quote. Our books are packed in cases of 10.
Choose for UK or overseas delivery
Order the hardback for despatch to UK addresses - £39.99
For orders from the United Kingdom:
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£39.99 inc P&POrder the hardback for despatch to European addresses - £47.99
For orders from European countries inc Eire, outside the UK :
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£39.99 plus £8.00 postage and packingOrder the hardback for despatch to addresses outside Europe - £53.99
For orders from countries outside of Europe:
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£39.99 plus £14.00 postage and packingOrder the ebook - £39.99
Buy The Marketing Director’s Handbook ebook (epub):
Buy The Marketing Director’s Handbook ebook (epub):
A link to download the book will be sent to you within 24 hours. The epub version requires Adobe Digital Editions and includes Digital Rights Management (DRM). It is compatible with most computers, smartphones (except the iphone), e-book readers (except the Kindle) and tablet devices (except the ipad).
Apple device owners should visit the itunes store and download a free Kindle application. Then along with Kindle owners, please visit your local country Amazon website
£39.99
Read the FREE Introduction to The Marketing Directors Handbook
The Marketing Directors Handbook by consultants at marketing consultancy, The Marketing Directors
Read AQR In Brief’s Review of The Marketing Director’s Handbook
Ann Ward AQR, Reviews The Marketing Director's Handbook, In Brief Magazine
Marketing Success Stories
Marketing Inspiration
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