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The Marketing Director’s Handbook is a book that all marketers should keep by their side. It is truly unique. Containing the distilled wisdom of top marketing directors it is also the definitive guide to help you manage a marketing team. Specifically to lead and represent the marketing function at board level and optimise your marketing effectiveness.
“Today’s marketing director must be informed, analytical, creative, inspirational … and successful – fast. This guide provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it” Hugh Burkitt, Chief Executive, The Marketing Society.
“I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.” Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
“A substantial and impressive reference book and at £49.99 delivers excellent value.” Anne Ward, AQR In Brief.
Order now and we’ll send you a FREE digital copy of new Chapter 31 – Managing Digital Marketing by return. Hot-off the press, 27 pages lift the lid on many online marketing secrets. They also explain strategies to give your brand the edge over your competitors.
Buy The Marketing Director’s Handbook ebook (epub):
A link to download the book will be sent to you within 24 hours. The epub version requires Adobe Digital Editions and includes Digital Rights Management (DRM). It is compatible with most computers, smartphones (except the iphone), e-book readers (except the Kindle) and tablet devices (except the ipad). Apple device owners should visit the itunes store and download a free Kindle application. Then along with Kindle owners, please visit your local country Amazon websiteBuy The Marketing Director’s Handbook ebook (epub):
Buy chapter 31:
A pdf version of chapter 31 will be sent to you within 24 hours.Buy Chapter 31 of The Marketing Director’s Handbook (pdf):
Do you want to address a tricky marketing challenge?
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