The Marketing Director’s Handbook: The Definitive Practical Guide for Marketing Leaders
Comprehensive and practical guides for Marketing Directors and CMOs
Marketing has changed beyond recognition. AI, digital platforms, changing customer behaviour and increasing board expectations have transformed the Marketing Director’s role.
Contents
Yet one thing has not changed: organisations still need commercially minded leaders who understand customers, brands, growth and people.
That is why we wrote The Marketing Director’s Handbook.
From marketing strategy and leadership to digital transformation and artificial intelligence, The Marketing Director’s Handbook provides today’s Marketing Directors, Chief Marketing Officers (CMOs) and aspiring marketing leaders with practical guidance to build brands, lead organisations and drive sustainable growth.
Why read The Marketing Director’s Handbook?
- Understand the complete role of today’s Marketing Director or CMO.
- Build stronger brands and customer relationships
- Lead digital transformation and AI confidently
- Improve marketing performance and accountability
- Work more effectively with boards and better influence colleagues
- Ensure successful marketing and organisation growth
- Develop the judgement needed to become tomorrow’s CEO
Which edition is right for you?
Recommended: The Definitive Digital & AI Leadership Edition (Volumes 1 & 3): Strategy, Leadership & Marketing in a Digital & AI World
ISBN 9780955 886065 £59.99, 514 pages
The Marketing Director’s Handbook Definitive Digital & AI Leadership Edition (combined Volume 1 and 3) is a practical leadership framework for becoming an outstanding Marketing Director. It combines tools, techniques, processes and advice to enable you to ask better questions, develop and implement strategies, undertake key tasks, manage a marketing team, and also work with Board colleagues. It covers:
- Marketing Strategy
- Leadership
- Planning
- Brand
- Digital
- AI
- Organisation
- Measurement
- Governance
The Marketing Director’s Handbook Volume 3: Leading Marketing in a Digital and AI World
ISBN 9780955 886058 £19.99, 106 pages
Equips you to:
- Design digital strategy beyond channels and tactics
- Integrate systems, platforms and marketplaces intelligently
- Build brands in an algorithm-driven world
- Govern data, privacy, cybersecurity and AI risk
- Influence and lead wisely across the organisation
- Organise teams for digital, data and AI excellence
It is perfect if you already own Volume 1.
The Marketing Director’s Handbook Volume 1: The Definitive Guide to Superior Marketing at Board Level
ISBN 9780955 886003 Hardback 9780955 886010 EPub £49.99, 416 pages
The classic practical guide to managing marketing at Board level.
Structured to help you lead a marketing department, undertake key activities and solve marketing problems.
Contains a comprehensive range of tools and models reflecting best market-place practices to help structure and enhance your thinking.
- Part 1 Marketing Essentials
- Part 2 The Marketing Year
- Part 3 Operational Leadership
- Part 4 Project Planner
The Marketing Director’s Handbook Volume 2: Managing Digital Marketing
ISBN 9780955 886027 £12.99
Covers practical and strategic digital marketing pointers, to optimise search, advertising, and social media performance.
Partly superceded by Volume 3.
What makes The Marketing Director’s Handbooks different?
Most marketing books explain marketing.
Our handbooks explain how to lead it.
Unlike academic texts, channel-specific books or compendiums of case studies, they combine strategic thinking with practical experience gained as, and gleaned from Marketing Directors, business leaders, consultants and board advisers.
They are structured to help you undertake key tasks, plan your marketing year, lead a team and manage challenges including:
- Strategy development
- Brand positioning
- Organising, managing and leading a team
- Lead AI and digital transformation
- Managing data and governance
- Uncovering customer insight
- Marketing communication
- Product development
- Financial and performance measurement
- Board management
- Managing change, including culture change and brand delivery
- M&A, rationalisation and downsizing
Who should read our handbooks?
- Marketing Directors
- Chief Marketing Officers
- Heads of Marketing
- Marketing Managers preparing for director roles
- Managing Directors
- Business owners
- MBA and postgraduate students
- Marketing consultants
- Board directors wanting to understand marketing better
Trusted by marketing leaders
The Marketing Director’s Handbook is widely used by Universities, businesses and consultants alike. It has also been endorsed by The Marketing Society and used as a basis of The Chartered Institute of Marketing masterclasses and other courses. Used by marketing leaders globally, and translated into other languages, many keep it by their desks to refer to time and time again.
“I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.”
Prof. Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
“A substantial and impressive reference book which delivers excellent value.“
Anne Ward, AQR In Brief. (Click the text to download to read the full review)
“Today’s marketing director must be informed, analytical, creative, inspirational … and successful – fast. This guide provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it”
Hugh Burkitt, Former Chief Executive, The Marketing Society.
Explore what is inside the handbooks
Read the FREE introductory chapters and contents (download and then check your download file):
[Download: The Marketing Director’s Handbook Volume 3 – Leading Marketing in a Digital and AI World]
[Download: Marketing Director’s Handbook Volume 2 – Managing Digital Marketing]
Frequently asked questions
Which edition will help me most?
For the majority of aspiring marketers and MDs, we recommend The Definitive Digital and AI Leadership Edition (Combined volume 1 and 3) – Strategy, Leadership and Marketing in a Digital and AI World. This is the most comprehensive and up-to-date version.
Is this suitable for aspiring Marketing Directors?
Yes, the language is clear, easy-to-understand, jargon-free and structured to help marketers undertake everyday strategic and operational tasks. Read it from beginning to end, or keep it by your side so you can refer to it as needed.
Does it cover AI?
Yes, Volume 3 is focused on marketing in an artificial intelligence and digital world.
Does it cover digital marketing?
Both Volume 3 and Volume 2 cover digital marketing. Volume 3 also covers AI, while Volume 2 focuses on strategic and operational pointers on digital marketing. Volume 3 also updates and extends Volume 2.
Can I buy through other bookstores?
Yes. The books can be purchased through all major global booksellers including Amazon.com, Amazon.co.uk, Waterstones, Foyles, Barnes and Noble, and Blackwell’s. Amazon also stocks the digital ePub edition of Volume 1.
How can I continue my marketing professional development?
Start by browsing our marketing blog, it’s packed with insights and ideas for superior marketing. Here are seven essentials for successful marketing. Reading/study hours qualify for The Chartered Institute of Marketing’s Chartered Marketer CPD programme.
Choose your edition for UK delivery
For overseas delivery, get in touch for a quote or follow the links to global booksellers.
Choose which edition to order
The Marketing Director's Handbook Volumes 1 and 3 - £59.99
For delivery to UK addresses:
Buy The Marketing Director's Handbook Volumes 1 & 3
£59.99 inc P&PThe Marketing Director's Handbook Volume 3 - £19.99
For delivery to UK addresses:
Buy The Marketing Director's Handbook Volume 3
£19.99 inc P&PThe Marketing Director's Handbook Volume 2 - £12.99
For delivery to UK addresses:
Buy The Marketing Director's Handbook Volume 2
£12.99 inc P&PThe Marketing Director's Handbook Volume 1 - £49.99
For delivery to UK addresses:
Buy The Marketing Director's Handbook Volume 1
£49.99 inc P&PThe Marketing Director's Handbook Volume 1 ePub - £44.99
Buy The Marketing Director’s Handbook Volume 1 ebook (epub):
Buy The Marketing Director’s Handbook ebook (epub):
A link to download the book will be sent to you within 24 hours. The epub version requires Adobe Digital Editions and includes Digital Rights Management (DRM). It is compatible with most computers, smartphones (except the iphone), e-book readers (except the Kindle) and tablet devices (except the ipad).
Apple device owners should visit the itunes store and download a free Kindle application. Then along with Kindle owners, please visit your local country Amazon website
£44.99
Marketing Inspiration
The Marketing Directors © 2005-2026. Reselling, commercial or unauthorised use of the material is prohibited.