The Marketing Director’s Handbook £44.99* (Save £5)

The Marketing Director's Handbook

Why read The Marketing Director’s Handbook?

The Marketing Director’s Handbook is a book that all marketers should keep by their side. It is truly unique. Containing the distilled wisdom of top marketing directors it is also the definitive guide to help you manage a marketing team. In particular to lead and represent the marketing function at board level and optimise your marketing effectiveness.

Read the contents and free introductory chapter

Read the reviews of The Marketing Director’s Handbook

“I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.”

Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.

“Today’s marketing director must be informed, analytical, creative, inspirational … and successful – fast. This guide provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it”

Hugh Burkitt, Chief Executive, The Marketing Society.

“A substantial and impressive reference book and at £49.99 delivers excellent value.”

Anne Ward, AQR In Brief.

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Copies signed by Tim and Guy

For a signed gift copy, please also send us a note at the same time as you order.

Or choose Volumes 1 and 2 for £49.99*

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