The Marketing Director’s Handbook is a book that all marketers should keep by their side. It is truly unique. Containing the distilled wisdom of top marketing directors it is also the definitive guide to help you manage a marketing team. Specifically to lead and represent the marketing function at board level and optimise your marketing effectiveness.
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“A substantial and impressive reference book and at £49.99 delivers excellent value.” Anne Ward, AQR In Brief.
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