The Marketing Director’s Handbook is a book that all marketers should keep by their side. It is truly unique. Containing the distilled wisdom of top marketing directors it is also the definitive guide to help you manage a marketing team. Specifically to lead and represent the marketing function at board level and optimise your marketing effectiveness.
“Today’s marketing director must be informed, analytical, creative, inspirational … and successful – fast. This guide provides an ongoing guide to succeeding in the toughest job in business. Don’t leave your desk without it” Hugh Burkitt, Chief Executive, The Marketing Society.
“I use The Marketing Director’s Handbook as a text for my marketing management and strategy class at the university. It is the best book I’ve found on this subject.” Carolyn K. Shiery, Professor of Marketing and Director Institute of Strategic Marketing, Concordia University, Irvine, Canada.
“A substantial and impressive reference book and at £49.99 delivers excellent value.” Anne Ward, AQR In Brief.
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