Business Planning

Our business planning service defines goals and how to reach them

Successful business planning requires both analytical rigor and creativity.  So we follow a structured process (Figure 1). We start by understanding where your business is now, where it could be, and then how to get there. Throughout we use a combination of business analysis and visioning techniques, and by working closely with you. This creative element helps us spot and help you grasp new commercial opportunities.

Ensuring buy-in from colleagues is vital

So at the outset we engage your team and always work together. Most commonly via interviews or team workshops. Thus enlisting their ideas to devise missions, visions, strategies, and plans.  In so doing this helps to anticipate and overcome barriers to progress. Energising teams also helps really rally and focus effort. Thus more quickly realising your aims and dreams.

Ensuring a clear linkage between customer and financial outcomes.

Many business plans include financials that are built on ‘sand’. However, through a clear ‘marketing-led’ method, we ensure robust financials by ensuring a clear linkage between customer and financial outcomes. Robust business and market research and modelling underpins and defines the relationship between customers, sales and profitability.

Read more about our business planning methods and get in touch for a free consultation.